Faster loading websites lead to a better user experience. If your business WordPress website is taking ages to load the pages, visitors are going to bounce. In simple words, you cannot increase conversions without focusing on the speed of the website. Optimizing WordPress speed takes knowledge and experience. Playing with simple tools and plugins is not going to make difference. That’s the reason why online businesses hire WordPress developers and managers.
How to Optimize WordPress Speed?
When some user clicks on the URL of the site, you only have 2-5 seconds to grab his attention. If your WordPress site fails to load the contents in this small window, users are going to abandon the site. 47% of the online users expect the website to load in under 3 seconds. In case your WordPress website is taking more than that, you are already losing potential clients. Here are some strategies to speed up the WordPress site:
Use Premium Hosting
Hosting is responsible for managing your data and records. The slow performance of the hosting servers directly impacts the overall performance of your site. Businesses end up choosing cheap Webhosting services and they regret the decision later on. If you feel that hosting servers are responding slowly, change the hosting plan or migrate to another better and faster solution.
Use Page Caching
Manipulating page caching is the best way to optimize the WordPress site speed. Users who are using shared hosting must implement page caching. Page caching speeds up the process by sending the already built-up pages to the user’s screen instead of creating pages from scratch. It takes less time to load the content for the returning users on a site.
Deploy Lightweight WordPress Theme
There are several important factors that need to be considered while choosing the right WordPress theme for the site. Startups generally go with attractive pages and colors only. They don’t consider the backend formation of the theme. If you are not sure which WordPress theme is better for your business, you can consult with the WordPress developers to assist you. One wrong move can kick you out of the game.
Reduce Image Size
Images contribute a lot to WordPress speed. Using unedited images for the site is going to increase the size of your website. Manually optimization of the images can take a lot of time so make sure to choose the right image extension for the images. There are certain tools that can help you to detect the bigger images on your site.
Use a CDN
CDN may cost a little bit extra but it is worth it. Not using CDN will slow down the loading of the website and users are going to bounce. CDN will generate different copies of your website to deliver faster content for users from different countries. The use of CDN is recommended for almost every WordPress website.
How about Hiring Professional Developer?
There are hundreds of other steps and tips to increase the speed of WordPress. The best strategy is to keep reviewing the website for possible errors. If all of this is too much for you, consider hiring a WordPress Development Company for your WordPress business site.